In 2024, Natura Vitalis celebrates its impressive 25th anniversary - a quarter of a century characterized by constant growth, innovation and bold change.

Frank Felte, the founder of Natura Vitalis, initially launched the company in teleshopping in 1999 and quickly established it as one of the most successful German companies in the nutritional supplements and cosmetics sector. But getting there was not always easy and required vision and a willingness to take risks.

Frank Felte began his career in teleshopping on QVC, where he presented his idea of high-quality, natural food supplements. Without a physical product in his hand, he started with a suitcase full of empty cans - a bold move that paid off. Within two years, Natura Vitalis had become a successful company with sales in the millions.

"I've always believed that it's not just about hard work, but about making bold decisions and breaking new ground," says Felte. "This belief has accompanied me from the very beginning until today." In 2017, Frank Felte took another bold step and shifted the distribution of Natura Vitalis entirely to network marketing. After realizing that traditional television was becoming less and less relevant as a sales channel, he decided to focus on referral marketing. This decision proved to be groundbreaking for the company and not only brought him many new sales partners, but also a renewed boost in turnover.

"Teleshopping was a wonderful start, but with network marketing we have found a way to reach even more people and at the same time take our company to a new level," says Felte. This new direction has made Natura Vitalis one of the leading companies in the field of natural food supplements. With a wide range of innovative products, including the popular CBD line that has won multiple awards, the company has built a loyal customer base that trusts the quality and efficacy of its products. However, the 25th anniversary does not mark the end, but the beginning of a new era for Natura Vitalis.

During the major event in October 2024, the company will not only look back on its successes, but will also present new, unique products, once again demonstrating its innovative strength. In addition, the expansion into the US market will be driven forward, ensuring further growth for the company. Natura Vitalis continues to grow after a quarter of a century by combining quality and innovation with a powerful network marketing model. "It's not just an anniversary, it's the start of another exciting chapter," says Frank Felte with confidence.

A quarter of a century of success - and still going strong.

Over the past 25 years, Natura Vitalis has evolved from a teleshopping provider into a global company that brings health and financial benefits to thousands of people worldwide through its products and business models. And with a constant focus on the future, the company will continue to play a key role in the health and wellness products sector in the decades to come.